On the road with Subsea Industries

The first six months of the year have been busy for Subsea Industries and Hydrex with both of the companies’ coatings and hull care teams attending key maritime events across the globe as part of the strategy to optimise their market share in the marine sector.

Kick-starting the 2017 exhibition and conference schedule was January’s EuroMaritime-EuroWaterways event at the Porte de Versailles, Paris, which attracted more than 250 exhibiting companies and 5000 visitors from 41 countries. A key highlight was the attendance of the Prime Minister Bernard Cazeneuve who was updated on the latest technological developments aimed at optimising energy and environmental efficiencies.

“For us, the event was an enormous success,” said Subsea Industries, Production Executive Manuel Hof. “We have had some very positive enquiries from a number of potential buyers. I think a key part of this success was the ‘Key Buyers’ initiative, which resulted in a high volume of buyer-supplier meetings, organised by the Ile-de-France CCI and the EEN (Europe Enterprise Network) network.”

The Paris event was followed in April with a visit to Istanbul to exhibit at the increasingly well-attended Europort Turkey event.  The 14th edition of this biennial event, now based in the Tuzla maritime district, at the Viaport Marina, has grown exponentially over recent years with the addition of a new hall to accommodate over 2000 exhibitors and 4500 visitors.

During the opening ceremony, Naci Kaya, Deputy Director General of Ministry of Transport, Maritime Affairs & Communications, underlined the importance of cooperation to Turkey’s historic maritime heritage. “We are very pleased to see that international cooperation is established and developed by this kind of exhibition. Europort Turkey is of great importance for Tuzla, the heart of the maritime industry.”

“We were also pleased to see an Iranian trade mission visiting Europort Turkey this year,” said Hof. “To have meetings with potential business partners and our regional agent, Amat Engineering, from this important maritime hub, following the lifting of sanctions, is important to us. Iran is looking to renew its ageing tanker fleet and we obviously hope that Ecospeed will play a role in protecting these new hulls.”

Steven De Keyzer, who supports the agent network for Hydrex activities from the Antwerp office, added: “Our global network of diver/technicians could also prove cost-advantageous to the Iranian fleet, since we have the technology and capability to carry out a high proportion of hull repairs in water, reducing the costs associated with drydocking a vessel.”

Europort Turkey was followed in quick succession with Sea Asia, Singapore’s foremost maritime exhibition and conference, and, in May, Nor-Shipping.

“Despite the offshore sectors downturn, the Lion State continues to be an important, strategically-placed maritime hub so it is crucial that we have a presence at this event,” said Hof.

“The 15,000 participants from 85 countries substantiates claims that Asia continues to play a significant role on the global maritime stage. Of course, the offshore market downturn will have an impact on these events, but for Subsea Industries the benefits always outweigh the costs. We were fortunate to have some significant meetings at our booth, with a number of potential customers making enquiries about the coatings range,” said Hof.

The day after Sea Asia Hydrex and Subsea Industries took part in a Technology Exchange Roadshow in Singapore organized by Netherlands Maritime Technology (NMT). During this day a select delegation visited a number of shipping related companies in Singapore. At each stop all participants of the event had the opportunity to briefly highlight how they could help the visited companies in making their business more efficient, green and successful. Both Mr. Hof and Mr. De Keyzer were very satisfied with this initiative and hoped it would be repeated at upcoming exhibitions.

After the summer months, Subsea Industries will continue the road show closer to home with the Europort Exhibition in Rotterdam.

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